Farmfit Stall Design
Connecting agriculture and technology through design.
Bringing the Thalavady Farmers Foundation's vision to life for Agri Intex 2024. We crafted a comprehensive event brand identity and stall design that effectively communicated their technological innovations to a wide audience of farmers and industry professionals.
Situation
The Thalavady Farmers Foundation needed a commanding stall presence at Agri Intex 2024 — India's premier agricultural exhibition. They had a compelling story about modernising farming through technology, but no visual identity that could tell it clearly to an audience of thousands.
The challenge was bridging two worlds: the cutting-edge agri-tech innovations they were showcasing, and the traditional farming communities they were speaking to.
Solution
We crafted a comprehensive event brand identity and stall design built around high-visibility graphics and a welcoming layout that encouraged conversation and demonstration of their farming solutions.
To support the stall experience, we developed a suite of collateral including informative standees and flyers. The design language balanced professional tech-forward typography with warm, earthy tones to resonate with the target audience.
Outcome
Farmfit's stall at Agri Intex 2024 stood out as a beacon of innovation — a complete event identity delivered with 100% brand alignment across 4 days of exhibition. The brand system extended seamlessly from the main stall to fleet branding, apparel, business cards, and all printed collateral.
The Work
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