Your brand called.It needs help.
For startups tired of looking homemade. I build the logo systems, strategy, and brand guidelines your team can actually launch with - no stock icons, no "good enough."
Book a brand identity call
A small range, on purpose.
Vitalyx
Healthcare branding. Without the hospital smell.
5+ Brand Applications
Meliosight
Sharp where it needs to cut. Fluid where it needs to move.
16+ Brand Assets
Delight Café
Kenyan authenticity, brewed into every detail.
250g Pouch Format
Rijarc
If your product is technical, but your buyers aren't - design is your best translator.
12 Campaign Posts
Ready-made services your brand already expects.
Brand Identity
From first impression to lasting recallBespoke brand identity systems that make your brand impossible to ignore. Strategic visual transformation designed for premium markets and high-growth companies - no stock icons, no "good enough."
- Logomark + Wordmark system
- Full color palette
- Typography hierarchy
- Brand guidelines PDF
- Asset library (all formats)
- Tone of voice doc
- Design system doc (design.md)
- Agentic dev files (CLAUDE.md, AGENTS.md)
Logo Sprint
Just the mark, done rightA scalable, bespoke logomark crafted with geometric precision - for founders who need a real mark now, not a full identity system yet.
- 2 concept directions
- Primary + submark
- Vector files (SVG, PDF, EPS)
- Basic usage guide
Social Media
Post templates and story kits that inherit your identity system instead of guessing at it.
Event Identity
Stage, badge, and presentation-deck design - every touchpoint in one voice.
Posters and brochures that carry the same system off-screen.
Packaging
Packaging design that carries the same system onto the shelf.
Keep your audience engaged
Premium visual design keeps your users active, invested, and emotionally connected to your brand.
Grow faster, drive adoption
Crystal clear identity systems help your users understand your value proposition from day one.
Unlock new revenue
Position yourself as a premium option in your market, allowing for higher pricing and trust.
Ship faster, stay focused
Stop worrying about design iterations. I handle the entire visual process for you.
The KG Workflow
A simple, no-nonsense workflow that keeps things clean,
fast, and drama-free.
Define Your Vision.
I figure out what your brand should actually look like. Startups, institutes, personal brands - everyone is welcome to confess their design sins. I turn that chaos into a clear direction.
I'm Kushi - I build brand identity systems for startups and growing teams who are done looking homemade. Every system runs on the same rules: one accent color, geometry that's engineered rather than eyeballed, a single typeface doing all the work - that restraint is what makes a mark read as designed, not decorated. Six years in, one thing hasn't changed: design that earns its keep, handed off as a system your team can actually use.
Read the full storyDon't just take my word for it.
Founders, teams and creators across the map - here's what working together actually sounds like.
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Projects that didn't make me lose my sanity.
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Years of designing at unhealthy zoom levels.
We needed a logo that works, not something decorative. Clear on signboards, readable from the road, and usable day after day. Kushi designed it with real-world application in mind. Years later, it's still in use without changes - and that says everything. Simple. Practical. Built to last.
I had the opportunity to work with Kushi Subrahmanya on a branding design project and I was consistently impressed by his clarity of thought, creative problem-solving and commitment to quality. He quickly understood the brief, asked insightful questions and delivered design solutions.
Thank you very much for all your efforts & support in branding our company... I really liked your thought process on the logo part... It made perfect sense and looking at the response we getting from visitors, it's safe to say people are liking it.
Kushi is a good designer! Patiently handled revisions, delivering great designs for our hoodies and t-shirts. Attentive to our preferences, he transformed ideas into stunning designs. A skilled artist with a keen understanding of client needs.
Kushi delivers exceptional design work with a clear understanding of brand needs. Highly professional, fast, and the quality speaks for itself.
Questions, answered.
The things clients usually ask before I start - answered straight, no fine print.
Still curious? Ask me directlyBook a discovery call, or email contact@kushigrafixx.in. We talk through strategy and vision first - then I get to work building the identity.
Most premium identity projects take one to four weeks depending on scope. Faster if you reply on time. Slower if you disappear like a Netflix cliffhanger.
Yes - revisions are built into the process, not billed as an extra. What's not on offer is an open-ended loop; we work toward the right answer, not the hundredth option.
Because there's no account manager relaying your feedback through three Slack channels and a game of telephone. You talk directly to the person making the file - and that person runs a disciplined, token-based design system, the same one behind every brand identity I ship, including this site.
Absolutely. I can turn your outdated identity into a premium visual system you'll actually want to show investors.
Pricing is project-based and quoted after my initial consultation with you. No hidden fees, no surprise line items - the number I quote is the number you pay.
- You have a real business moment coming: launch, rebrand, funding round, or a new market.
- You want one person who owns the whole system, not a logo file and a shrug.
- You can commit to a decision-maker who replies inside the project timeline - not a committee.
- You're ready to invest in an identity that outlasts the next redesign trend.